As I thought, the How To Become a Bestseller teleseminar was an opportunity for the speakers to sell a service, kind of like the opportunities we sometimes receive to buy timeshares at resorts. However, also as I'd expected, I did learn a few things about marketing. Their particular system was guaranteed to work (if you use their service and do everything they tell you to do) for non-fiction books, but it only applied to fiction that contained some type of help for it's readers.
Nevertheless, I did learn a few helpful tips, including this advice: when we choose a day or two for our media blitz (I think it applies to book signings, too), we should avoid certain days. Two of those are any of the days during the week of a national holiday and Saturdays.
Another one was once we attain bestsellerdom, no one can take that title from us. We will always be a bestseller, and we should taut that on our websites, etc.
Something for me to reach for, I guess.
Nevertheless, I did learn a few helpful tips, including this advice: when we choose a day or two for our media blitz (I think it applies to book signings, too), we should avoid certain days. Two of those are any of the days during the week of a national holiday and Saturdays.
Another one was once we attain bestsellerdom, no one can take that title from us. We will always be a bestseller, and we should taut that on our websites, etc.
Something for me to reach for, I guess.
1 comment:
Interesting. Thanks for the tips. It's just my opinion, but I would also think Fridays would not be a good day for a blitz, as people sometimes take the day off, and aren't reading email and such.
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