Yes, I stretched Kremer's meaning just a little, but what he really meant to say was publishers and authors need to focus their efforts on a few, worthwhile marketing strategies before adding more because overloading tends to dilute effectiveness, not increase it. Good advice, I think, in all of our priorities (even Christmas!).
There are many other Kremer tips I especially like, too. A few are (these are not in any particular order):
- Give your buyers the best you have, plus more. I know I've never regretted giving more to anyone (except the bank, of course); but I have regretted those times I knowingly held back. An example of giving more, is to offer something free, like a bookmark or a small flyer about the subject.
- Work with your editors on marketing. As I said in my previous post, "Editors are People, Too," editors are people, who, just like us, are trying to do a tough job the best way they can. They may even have a lofty goal--a dream book they're hoping to bring to the world--just like we do. BUT they also have valuable experience and a good understanding of the market, so yes, share your marketing ideas with them, but above all, respect and trust their advice.
- Let your editors know about your experience, associations, and expertise. These can provide valuable promotional avenues that can not be explored if the editor doesn't know about them.
- Spend at least ten minutes every day promoting/publicizing your book; i.e., making contacts, sending post cards/flyers, making follow-up calls, etc.
- Last but NOT least, remember "Word of Mouth." It's our biggest promoter, so actively look for ways to get the word out about your book.
As I said, these are just a few of Kremer's marketing tips, there were "1001," after all, but I believe they are among the most important ones to keep in mind, no matter what other strategies we use.
So, what block of advice can you add?